Promoting Your Facebook Page –How?

So you’ve built your page, what’s the next step? It has no followers. Right now, it’s like an advert that’s hidden somewhere – very ineffective. Here are a few of my top tips to get you publicity.

  • A Fantastic Page – In advertising, there is an idea that says “You can have the best adverts in the world but if your product is terrible, nobody will buy it” and this is true of your Facebook Page. If people see a terrible page, they will think your business is terrible and leave quickly. Make it really engaging and keep on telling the visitor what’s in it for them and you’ll have tons of followers.
  • Link On Other Pages – Specifically, you should put your link on the wall of other pages that are similar to your business. Let us say that you run a computer software business, you might put the link of your page on the wall of Microsoft. A select few people will see this link and click it, coming to your site. You know that they are targeted because they were on a software page. Hopefully some of these will turn into customers in the long-term too. Be careful with this though as you don’t want to be seen as spam.
  • Interact – When you get more and more subscribers, people will start leaving comments on your page. Interact with them and answer queries that they may have. This gives a great personal human touch that is missing from many Internet-based marketing efforts today. Also, encourage commenting because when someone comments, it is put onto their News Feed to be seen by their friends who are also potential customers. This is how Facebook Pages go viral in such a short period of time.
  • Pull In Current Subscribers – What networks do you already have within your business that you can leverage here? Do you have Twitter followers, a blog, a website? Put a link on your website/blog and tell your Twitter followers about your Facebook page as these are the most targeted customers and it takes no time.
  • Make it Public – Your Facebook Pages standard out-of-the-box setting is public so that is can get indexed by the major search engines like Google and Bing. If you notice that yours is not showing then it is definitely worth looking into because these sources provide a lot of your traffic. Fix this by going to ‘edit page’ then ‘settings’ then set your page for public visibility.

• Facebook Ads – This is perhaps only for getting an initial push or those serious about using Facebook for marketing with experience. Facebook Ads cost but can help give your Page the kick-start that it needs. This is very similar to Google Adwords except you can target much deeper than with Adwords. You can target based on what else they’ve liked, their age, gender etc. In some ways, you can target to the perfect customer. This is a more advanced technique and should be used with caution for those that aren’t experienced with internet advertising. Read More Here at the official site to know about the purchase of the likes and comments. The Internet Advertising will deliver plenty of benefits to the people to have the best results. The selection of the right technique is done to have the increase in sale.

Social Media Tools And Why They Are Necessary For Your Business

The social media tool you decide on depends on your businesses resources and target audience. The three main social networks that social media experts will recommend are Facebook, Twitter, and LinkedIn. Facebook and Twitter currently are the two most popular social networks right now, and it is highly likely are your target audience is actively engaging on these social sites.

Facebook provides Facebook pages for businesses to help companies build a loyal and engaged following, and Twitter will soon offer brand pages for businesses.

If you are new to social media, LinkedIn is fantastic for its networking opportunities (to build solid relationships with other businesses and professionals, as well as grow your customer base) and to seek out helpful information from others who are more established.

This is particularly effective for B2B businesses. Many social media tools will aid you in Facebook management and Twitter management. It is always perfect has your company blog.

This enables you to build your industry expertise without any limitations that the social network sites present. Blogs will help you in many ways including helping build brand awareness and familiarity to offering you SEO benefits (this means it will help you rank more highly in the major search engines for related keywords). The gaining of the YouTube subscribers is essential for the business person as it will increase the sale. The use of the right tools and management is important. For further information, a link is provided and the interested person can check it out.

Always include an RSS feed and mailing list so readers can automatically have notifications emailed to them when you write a new article. Some social media tools include:

  • Social Networking Facebook management and microblogging Twitter management tools such as HootSuite, SocialMotus, and Tweetdeck
  • Blogs such as Tumblr and Blogspot
  • RSS such as Feedburner and Feedage
  • Photo Sharing tools such as Flickr and Photobucket
  • Social News and Bookmarking such as DIGG and Reddit
  • Video Sharing such as YoutTube and Vimeo
  • Wikis such as Wiki docs

Social media management also involves social media monitoring, that is, monitoring what users are saying about your business. Most also allow you to automate content to different social media sites simultaneously, allowing you to broadcast content across the internet easily.

With the constantly evolving needs of social consumers, it can be an incredibly difficult challenge for business to convert their followers and fans into customers and advocates, but remember when you get Social CRM right, the results are incredibly rewarding.

Whether your company decides to use social media actively, it is highly likely your target audience is already on popular social media sites discussing your business and products.

For this reason, it is imperative to monitor and engage with your target audience to capitalize on positive comments (and move interested potential customers into customers or encourage existing users to re-purchase), as well as negate any negative comments publicly made about your brand! So that my friends, answers your question what are social media tools. There are great Facebook management and Twitter management tools out there so always keep your eye out for new tools coming into the market.