A suitable Tagline given to your website reflects the exact objective and motto of your business that helps create impression on visitors. Try and use effective Tagline related to your business that will help audience understand what your business all about is and attract majority of visitors towards your site.

Make sure to Give Proper Navigation Route to Product Categories

Here, we are basically referring to E-commerce sites or sites offering a wide range of products. Such websites have greater usability when their design layout has good navigation system. It should allow the visitors to browse through the categories/ products well, along with their name, price, value, date and other specific details of the products. If you will not do so or your visitors don’t find easy access to the products, your site will have probability to lose potential customers .

Use of well-structured Typography

The designers do not need to master in the creation of their own style of fonts instead they should have basic knowledge about the right use of typography used in the web page. As a designer, you must know that typography used in a website design has to do a lot with website’s usability.

Ensure Checking out a Simple Process

Make sure to keep check out process simple for customers. About 60 to 65{f3c209375cb6384e4bd154e1ba18250bac1a094edead5d98d48f63b71c145e71} of potential customers discard their shopping carts because of complex checkouts. This may create the biggest problem for you as it restricts potential customers to turn into real ones. Ask your visitors few important things only which are really necessary.

Implementing above mentioned points into your website will increase its usability and make it more accessible to the users. And not only this, it increases the chances of transforming your visitors into real customers.